chew on this

Now this is what I'm talking about. Snack NEWS on the front page of the Wall Street Journal. (Nice work Rupert, your meddling in the news room has paid off!! Please buy up some more media outlets, like MY BLOG!!!!)

So the big news is that Mars, along with some $$$ from Warren Buffett, bought up Wm. Wrigley Jr. Co., the manufacturer of all sorts of gum (Juciy Fruit, Doublemint, Orbit,) Altoids, Lifesavers and some weird product I have never heard of called "Airwaves" which promises to "unleash powerful vapors that give you the kick to breathe easy again." I don't know what that means, but it sounds like an unpleasant snack.

The Journal isn't overstating things when it says the deal would "remake the global confectionery landscape." I don't have much to say about all of the "business" aspects of this deal (market share blah blah blah stock premiums,) but what I can say is that more CASH for SNACKS can only be a good thing.

And no, I am not worried about consolidation. The SNICKERS is one of the tastiest snacks, so I trust whatever Mars has in mind for all of that gum.